Web call-back

Respond to call-me-back requests from your website at the right time, easily

talk to sales



Benefits of web call-back

Increased sales & conversion rates

Visitors who call are ready to buy, so letting them do so is key to upselling and boosting your conversion rate

Better customer experience

The click-to-call-back feature connects customers with the service they need without forcing them to wait in a phone queue

Competitive advantage

Stay ahead of your competitors by providing free and convenient advice from a live representative exactly when it’s needed most

Extended sales territory

Enable out-of-town and international customers to contact your sales reps for free via the web call-back option


How click-to-call-back works


Encourage inquiries

Visitors leave their phone number in a click-to-call-back form on your website


Get a call

Apico API automatically gets ahold of one of your sales people


Get connected

The sales person picks up a phone, Apico API instantly calls the visitor, and the two are connected


Offer a free call back

to overcome client’s last doubt and close the sale



Fast connection

Never leave anyone waiting on hold again; instead, Apico Voice API connects customers to an agent immediately, bypassing the IVR system

Flexible configuration & customization

Set up conditional call forwarding and build your own call handling logic


Click-to-call-back button works on any smartphone, tablet, or desktop computer, without requiring the customer to download or install anything

Quick installation

It takes all of 10 minutes to integrate the web call back feature into any web page


Connection fees
Regular fees
$0per minute
Per-minute rates starting from
$0.002per minute


Putting web call-back to use


Banking customer service

Allow clients who need advice on banking services to reach you without waiting in a phone queue



Let your customers request a free call back to answer their questions about a product, delivery, payment, etc.


Food delivery services

Never miss an order when your line is busy: Apico API connects customers to your reps as soon as your line frees up


Booking services

Let out-of-town and international customers get your agents on the phone for free


Integration with live chat

Offer your clients an additional way of contacting you via the call-back button


Integration with your CRM system

Capture, qualify, and assign website leads to sales agents, all from within your CRM system


Integration with Google Analytics

Measure the effectiveness of your marketing channels and find out how phone calls impact your conversion rates

Why Apico


Own infrastructure

Apico provides company-owned communication nodes, their own channels, and an in-house development team


Favorable rates

Pay-as-you-go starting from as low as $0.002 per minute, $0.01 per SMS, and $0.8 per number


Comprehensive support

We’re always around to help make your app awesome